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First Focus has expanded its service offering into website design and digital marketing with its acquisition of Melbourne-based Section Group.
Section Group was founded in 2011 and is made up of several business segments – Section Technologies for IT support and managed services, Section Media for marketing and website services, Section Hosting for website, ecommerce store and virtual private server hosting and Section Communications for telephony services.
The last segment, Section Community, is described by the Group as being a planned registered charity to interact with homeless parents and their children “to give them somewhere safe to stay, reconnect with people, gain employment, be reintroduced to school and eventually move out into their own home again”.
First Focus CEO Ross Sardi said Section Group CEO Natalie Hallett approached the managed services provider after hearing about its recent acquisitions and “it quickly became clear that Section Group was an ideal fit”.
Hallett added that the acquisition allows Section Group to continue providing services while tapping into First Focus’ nationwide infrastructure and expertise.
“After seeing the growth First Focus has achieved and learning about their approach to acquisitions, I felt they had the right mix of people and services to add value to our customers,” she said.
Section Group is the fourth acquisition for First Focus in 12 months, following its deals to purchase Melbourne-based IT provider Rock IT in December last year, as well as the Adelaide-based Enee in February and Lettscom in July.