Genesis Energy taps Informatica to prepare for arrival of advanced AI Reseller News – New Zealand

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NZ energy utility Genesis Energy has selected enterprise cloud data management vendor Informatica to drive data-driven business practices.

Genesis, which is both a generator and a retailer of energy, said it aims to use quality data to drive internal efficiencies and to help customers on their energy transition.

To prepare for more advanced data and AI solutions, Genesis was seeking to consolidate and streamline data from a complex and distributed ecosystem that included a data warehouse, data lake and various proprietary data solutions.

The company, which has a diversified generation portfolio and nearly 500,000 customers for electricity, reticulated gas and LPG, was also seeking better availability and flow of data between its business units.

Genesis opted to implement Informatica’s cloud data governance and catalogue underpinned by AI-powered intelligent data management cloud.

“Quality insights start with quality ingredients, which means quality data,” said Angela Zhao, platform owner of Genesis’ data governance and quality team.

“With the robust governance structure we’ve put in place with Informatica, we can connect and validate data across our systems and applications while protecting sensitive information. This will improve trust in the data  for decision making to drive greater business outcomes and organisational efficiency.”

Informatica A/NZ country manager Alex Newman said by implementing a modern cloud-based, AI-powered data governance solution, Genesis enabled one source of trusted truth that transformed how data is managed and used.

“This ultimately improves their product and service for customers,” he said.

In August, Genesis Energy reported its new billing and CRM platform, based on Gentrack and Salesforce respectively, was now fully designed and half way through being built.

Genesis said it was aiming to start migrating sub-brand Frank customers to the new platform in the 2025 financial year. Genesis previously said it planned to commence these migrations in late 2024.

The finance and wholesale and trading programmes were following behind the billing and CRM upgrade, Genesis told shareholders.